Social Media - The Mason-Onofrio Approach: Safe - Strategic - Integrated

The truth about social media

• Social media is NOT just a Facebook and Twitter profile.
• Social Media is NOT something you can pass off to a younger employee just because they grew up using the internet.
• Social Media is NOT completely replacing traditional advertising and public relations.
• Social Media is NOT easy.
• Social media IS an opportunity to connect with current and potential customers.
• Social Media IS something you can bring in-house with a strategy and training.
• Social Media IS the best way to maximize the reach of your current and future marketing plans.
• Social Media IS NECESSARY.

Do you have a social media policy?

What can we use it for?

• Brand awareness and thought leadership
• Reputation management
• Stakeholder/customer service support
• Strategic partnerships and recruiting
• Publicity
• Consumer and competitive insight